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HMC Explains: Market Research

Updated: Mar 19, 2019




What is Market Research?


Market Research is listening and understanding what your audience needs, what’s trending in your market, and where your industry is headed.


Without knowing the answers to these questions, it can be very difficult to make decisions that make sense. Market research can be as simple as asking your clients their opinion on a new product, or it can be about staying in tune with the broader knowledge in your industry.


How can my organization benefit from market research?


The ability to listen and understand multiple perspectives is one of the most important characteristics a leader can have.

  • If you do not understand the needs of your audience, you will not have a business.

  • If you do not understand the trends in your market, you will be replaced.

  • If you do not understand the long term movements in your industry, you will get left behind.

Nobody wants to miss any opportunities – which is why regular market research is beneficial for decision making and staying ahead.


How can HMC help?


HMC can help you listen to your audience, research market opportunities and threats, and report on high level industry trends.


What does this look like?


Primary Research: Works best if you have a specific question you want answers to; this can be accomplished by listening techniques, surveys, and interviews


Secondary Research: Works best if you want insight about a topic or market; this can be accomplished by gathering and synthesizing existing research and reporting on its relevancy to your research question.


Communications: The companion to your research; writing blogs, case studies, white papers; designing infographics and presentations; creating promotional strategies for press and social media


To learn more or request a general pricing proposal, please visit the contact page to get in touch.


- Shelby

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