HMC Explains: Content Marketing
Updated: Mar 19, 2019
What is content marketing?
Content Marketing is different from traditional forms of marketing and advertising in that the goal is not to pitch your products and services, but rather to create useful and relevant content that nicely complements your story, expertise, and industry.
Content can be anything from blogs, infographics, videos, case studies, podcasts, or anything else you create for your audience that is relevant, useful, and valuable to their lives.
How can my organization benefit from a content marketing strategy?
It is not enough anymore to shout, interrupt, or shock your audience.
People are overwhelmed with messages and ads – and their attention is not guaranteed but is rather earned. This means that what you put out on your website or social media must be something your audience actually wants to see, read, watch, or engage with. A content marketing strategy can help you tell your story in a way that your audience actually wants to hear – sparking interest, excitement, and growth.
How can HMC help?
HMC can help set the direction of your content strategy by identifying themes, campaign ideas, and creative ways to keep your audience in love and obsessed with what you do.
Once the themes are in place, we can also help you curate and develop quality content for your website and social media platforms.
What does this look like?
Strategy: creating a content marketing strategy bespoke to your organization and industry; integrated with your calendar and overarching goals
Copywriting: writing blogs, website pages, product descriptions, advertising materials, whitepapers, case studies, ebooks, brochures
Design: creating visually appealing infographics, social media images, and presentations
To learn more or request a general pricing proposal, please visit the contact page to get in touch.