HMC Explains: Communications Strategy & Planning
Updated: Mar 19, 2019
What is a communications strategy and a plan?
A communications strategy is the backbone of your story. It is a deliberately created, long term narrative of how you want to express your organization’s services, values, and achievements.
A plan, on the other hand, is how you tactically create that narrative in little pieces by using the right channels, platforms, outreach tactics, and messaging.
Both should be well aligned with your overarching goals, and both are equally important in the sustainability and growth of your brand.
How can my brand benefit from a communications strategy?
Without any sense of direction, communications and marketing efforts become reactive instead of proactive. You become overwhelmed with the shear number of channels, social media platforms, and messages – and the pressure to be available to your audience 24/7 can leave you feeling drained and uninspired. Your story will still exist – but, it will be either haphazardly created by you, or, left to be created by others.
A deliberate strategy with a tactical plan can go hand in hand to help you take back control and tell your story the way it deserves to be told.
How can HMC help?
HMC helps clients stay on top of their communications and be proactive with story telling.
Through a consultative process, we can uncover the right messages, audiences, platforms, and timing that fits best with your organization’s goals. You don’t need to be everywhere all the time – but you do need to be focused and deliberate with the tactics and platforms you do use.
Once we’ve got a strategy in place, we can then create a weekly schedule for you and your team so that you can implement your strategy seamlessly into your regular processes.
To learn more or request a general pricing proposal, please visit the contact page to get in touch.